The Basics Of On Page SEO - Optimization of Webpages

Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.

This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If your website is not optimised then you have less chance of getting good results in the search engines, here is a quick step guide towards good onpage SEO

• Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders.

• Headline Tag

The headline tag (

tag) is the second most important component for on-page SEO. The headline tag, which is usually the biggest text on a webpage is given more weight by the search engines because the big text is deemed as more important than the smaller text. Headlines are thought to be more important than subheads or body text. On every optimized page of your website, your headline tag needs to contain your main keyword phrase for that page.

• Meta Description

The meta description tag is a must-do. The meta description carries at least a little weight in several search engines. An abstract of the meta description is often used by search engines in the search results pages.

• ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

• Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.

• Keyword Density Versus Content.

While making your webpage as attractive as possible to the search engines bear in mind you're doing this to get traffic...human traffic. So the content (copy) on your pages should read attractively to your human visitors while also appealing to the search engine robots. In this respect keyword optimization is a fine balancing act and if push ever comes to shove you'd be better off weighing this balance in favor of your human visitors. After all what's the point of having a ton of traffic passing through your site and hardly any of it performing your most desired action (visitors buying something, signing up etc) all because of that lousy copy you wrote with the search engine robots foremost in mind!

At this point, you may be thinking that only companies with a large marketing department are able to achieve high search engine rankings for their websites. That is not always the case. Because high search engine rank is so critical to web-based businesses these days, there are a lot of companies that specialize in getting you the best placement possible.

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