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The American Society for Aesthetic Plastic Surgery's 10th Consumer Attitudes Study Surgically altering one's appearance simply for aesthetic improvement was once frowned upon, even with non-invasive cosmetic treatments such as botox. However, a recent survey may indicate a shift in such attitude. Taking Care of Post Operative Scars Scars are a common occurrence following any type of invasive surgical procedure, including those performed in cosmetic surgery. While the experience and skill of the practicing cosmetic surgeon is key to minimizing, and even eliminating, a resulting scar from an incision made during surgery, patients may also help in reducing the development of scars.